COLLEGE PLANNING & FINANCIAL AID
Helping Families Secure Funding for Higher Education with Confidence.
What we help you achieve
Three outcomes every college-bound family needs — and that a professional advisor delivers reliably.
Never Miss a Deadline
FAFSA errors and missed deadlines are the #1 reason families lose aid they qualified for. We file accurately and on time — every time.
- FAFSA filed correctly and on time
- State and school deadlines tracked
- Application errors caught before submission
- Renewals handled year after year
Maximize Every Dollar of Aid
Most families leave money on the table because they only apply for what they know about. We identify every grant, scholarship, and program you qualify for.
- Federal Pell Grants — money you never repay
- State and school-specific aid programs
- Scholarships matched to your student's profile
- Side-by-side comparison of financial aid packages
- Expected Family Contribution (EFC) analysis
Graduate with Less Debt
Smart aid planning means borrowing less and paying less interest over time. We help families understand loan options and avoid unnecessary debt from the start.
- Federal loans vs. private loans explained
- Responsible borrowing strategy
- Cost of attendance vs. net price analysis
- Multi-year planning to keep debt manageable
College Planning Is More Than Filling Out a Form
Our advisors guide you through every layer of the process: FAFSA filing, scholarship identification, understanding your aid package, and making smart borrowing decisions. We look at the full financial picture — your income, assets, family size, and the schools your student is considering and build a plan that maximizes support and minimizes stress.
Whether your student is starting high school or applying to colleges this fall, the earlier you plan, the more options you have.
Susan Portnoi, CPA/PFS
Sr. Wealth Advisor
Service Details
Expand each section to understand what’s included and how we guide you through it.
FAFSA — Free Application for Federal Student Aid
What a Completed FAFSA Can Unlock
Federal Pell Grant
Need-based grant — up to $7,395/year. Money you never have to repay. The foundation of federal student aid for qualifying families.
Federal Student Loans
Subsidized and unsubsidized loans with lower interest rates than private alternatives. Subsidized loans don't accrue interest while in school.
Federal Work-Study
Part-time employment program allowing students to earn money toward education costs while enrolled. Jobs often available on campus.
State & School Aid
Many state programs and individual colleges use FAFSA data to award their own grants and scholarships on top of federal aid.
Protect Your Investment After Closing
WHAT WE DO
- Walk you through the FAFSA step-by-step — no guesswork
- Verify all income, asset, and household information for accuracy
- Track federal, state, and school-specific deadlines
- Review the application before submission to catch errors
- Handle annual FAFSA renewals — aid doesn't auto-continue
Mortgage Protection / Life Insurance
- Missing the deadline — many states award aid on a first-come, first-served basis
- Reporting income or assets incorrectly — affects your Expected Family Contribution
- Skipping schools' own aid deadlines — often earlier than the federal deadline
- Not updating FAFSA after major life changes (job loss, divorce, new dependent)
- Assuming you don't qualify — many middle-income families are surprised by eligibility
Important: FAFSA opens October 1 each year for the following academic year. Many states and schools run out of aid funds early — filing the day it opens gives your family the best chance at maximum aid.
Financial Aid Planning — Scholarships, Grants & Package Comparison
WHAT WE HELP YOU FIND
- Scholarships matched to your student's academic profile, major, background, and community
- Need-based and merit-based grants from state agencies
- Institutional aid offered directly by colleges — often negotiable
- Private scholarships from foundations, employers, and organizations
- Vietnamese-American community scholarships and cultural foundation awards
HOW WE HELP YOU DECIDE
- Calculate true Cost of Attendance (COA) — tuition + fees + housing + books + personal
- Understand Expected Family Contribution (EFC) and how it affects aid eligibility
- Compare financial aid award letters from multiple colleges side-by-side
- Identify the "gap" between aid offered and actual cost and how to close it
- Advise on whether to appeal or negotiate with financial aid offices
Aid package comparison tip: Two schools with the same sticker price can have dramatically different net costs after aid. We translate the numbers so you can make the decision that's best for your family — financially and academically.
Loan Planning & Responsible Borrowing
When grants and scholarships don’t cover the full cost, loans fill the gap. The decisions families make here — which loans, how much, and from whom — have a direct impact on the student’s financial life for years after graduation.
FEDERAL VS. PRIVATE LOANS
- Federal Subsidized Loans: No interest while in school · Fixed rates · Income-driven repayment options · Forgiveness programs may apply
- Federal Unsubsidized Loans: Interest accrues during school · Still better terms than most private loans · Available regardless of financial need
- Private Loans: Higher interest rates · Variable rates possible · Fewer borrower protections · Only consider after exhausting federal options
OUR BORROWING STRATEGY
- Always maximize grants and scholarships first — borrow only what remains
- Borrow only what you need — not the full amount offered
- Benchmark: total student loans should not exceed first year's expected salary after graduation
- Multi-year plan — track cumulative borrowing across all 4 years, not just year one
- Explore parent PLUS loans vs. private loans — we explain the trade-offs
A student who qualifies for $30,000 in loans should not automatically borrow all $30,000. We help families make the borrowing decision that protects the student's financial future — not just the one that covers this semester's bill.
* Aid availability, scholarship eligibility, and loan terms vary by student, school, income, and state. All content for illustrative purposes only.
Frequently Asked Questions
Ready to maximize your student's financial aid and minimize debt?
The earlier you start, the more options you have. FAFSA opens October 1 — let’s be ready.
Schedule Your College Planning Appointment
Fill out the form below and our team will contact you within 24 hours to schedule your college planning service.